For the Fall-Winter 2024-2025 season, Lacoste assumes a central position and revisits its origins, which have been skillfully revitalized and redesigned for a new era under the guidance of Creative Director Pelagia Kolotouros.

“Lacoste holds a significant place in French culture, and I aimed to ensure its global recognition through this collection. To me, this collection encapsulates René’s narrative, commencing from his triumph at the Davis Cup in 1927, marking him as the inaugural French World tennis champion,” expressed Pelagia Kolotouros shortly before her premier Lacoste runway presentation.

For the Fall-Winter 2024-2025 season, Lacoste assumes a central position and revisits its origins, skillfully revitalized and redesigned for a new era under the guidance of Creative Director Pelagia Kolotouros.