The Versace Icons 2024 Campaign, masterfully photographed by Mert & Marcus and styled by the talented trio Erin Walsh, Jacob K, and Rose Forde, has taken the fashion world by storm. This visual feast showcases the elegance and sophistication that the Italian luxury fashion house is known for, with hair artists Orlando Pita, Gareth Bromell, and Tyron Machhausen perfecting the looks under the discerning eye of designer Donatella Versace.
The campaign stars acclaimed Hollywood actors Anne Hathaway and Cillian Murphy, who embody the essence of the Versace brand – strength, confidence, and unapologetic style. The pair’s undeniable chemistry brings the collection to life, accentuating the clean and classic designs that have become synonymous with the Versace name.
In the campaign, Cillian Murphy sports a virgin wool single-breasted tailored jacket featuring the signature Medusa Biggie detail, complemented by virgin wool tailored pants, a vest, and a silk Barocco foulard. This ensemble showcases the brand’s commitment to impeccable tailoring and luxe materials while incorporating the iconic Versace motifs that have become recognizable worldwide.
As Donatella Versace describes the Icons campaign, “It’s a celebration of personal empowerment and style.” The collection emphasizes the brand’s dedication to quality, innovation, and timeless design, while the choice of Murphy and Hathaway as the faces of the campaign underscores the connection between fashion and the world of film.
The Versace Icons 2024 Campaign serves as a powerful reminder that fashion is more than just clothing; it is an expression of individuality and personal style. With its focus on clean lines, luxurious fabrics, and the iconic Versace details that have captivated audiences for decades, this collection is sure to leave a lasting impression on the fashion industry and beyond.
“Collaborating with Donatella—from sharing image references to selecting the music of Fountains D.C. for the video—resulted in a campaign that reflects who I am. The collection of well cut, empowering designs made from great fabric suits me perfectly.” –Cillian Murphy
The Versace Icons wardrobe maintains a consistent yet unexpected style through fresh interpretations of the brand’s iconic elements. These may include immediately recognizable symbols such as the Medusa, distinct silhouettes, materials, or body-hugging cuts. Men’s jackets feature sharp peak lapels with broad or rounded shoulder fit options, and are adorned with a prominent metal Medusa Biggie detail on the breast pocket. Additionally, single-breasted jackets tailored from lightweight summer wool are left unlined to deliver a modern opulent fit. Leather, synonymous with the House of Versace, is presented in a comprehensive range for both men and women, encompassing coats, blazer jackets, biker jackets, shirts, dresses, and pants.
Cillian Murphy for Versace Icons “Collaborating with Donatella
The process of sharing image references, selecting the music of Fontaines D.C. for the video, and curating a collection of well-cut empowering designs made from high-quality fabric has culminated in a campaign that authentically reflects my identity.
The campaign can now be viewed on Versace.com.
Donatella Versace – Designer @donatella_versace
Mert Alas and Marcus Piggott – Photographer
Erin Walsh – Fashion Editor/Stylist @erinwalshstyle
Jacob K – Fashion Editor/Stylist @kjeldgaard1
Rose Forde – Fashion Editor/Stylist @rosefordestudio
Gareth Bromell – Hair Stylist @garethbromell
Orlando Pita – Hair Stylist @hairbyorlandopita
Tyron Machhausen – Makeup Artist @tyronmachhausen
Anne Hathaway – Actor @annehathaway
Cillian Murphy – Actor @cillianmurphyofficiall
