Orlebar Brown, the esteemed British resort wear brand, has once again captivated us with its enchanting Spring 2024 campaign. This season, the brand has teamed up with a popular actor, fresh off his recent cinematic successes, to showcase the collection’s colorful patterns, luxurious textures, and sophisticated tailoring. Photographer Jason Hetherington expertly captures the essence of this vibrant collection, inviting us to immerse ourselves in the world of Orlebar Brown’s floral-inspired elegance.

The Man Behind the Lens: Jason Hetherington
Jason Hetherington, a celebrated photographer in the fashion industry, lends his creative vision to the Spring 2024 campaign. Hetherington’s exceptional eye for detail and composition perfectly complements Orlebar Brown’s aesthetic, highlighting the brand’s commitment to quality and style. His stunning imagery breathes life into the collection, transporting us to a world of beauty and sophistication.




The Talented Actor and His Recent Triumphs
Headlining the campaign is a renowned actor who has been making waves in the film industry. With a string of acclaimed performances under his belt, this celebrated star brings a sense of charisma and charm to the campaign.

Notable recent roles include Netflix popular Bridgerton and 2023 Fellow Travelers, showcasing his impressive range and talent. By choosing such a talented and respected figure, Orlebar Brown further solidifies its status as a go-to brand for the stylish, modern man.



A Collection Full of Color and Texture
The Spring 2024 collection is a feast for the senses, brimming with vibrant hues, rich prints, and elevated textures. Each piece is expertly crafted from high-quality materials, ensuring both comfort and style. Highlights include premium linen garments, refined tailoring, tailored swim shorts, Italian knitted polos, water-ready shoes, and easy-fitting resort shirts.


With over 60 meticulously designed pieces, this collection has something for everyone, offering a perfect balance of modern sophistication and timeless elegance.

The Quintessential Holiday Wardrobe:
Orlebar Brown’s Spring 2024 collection invites you to embrace the spirit of adventure and let go. Dive into a world of rich colors, lush textures, and expert craftsmanship. Whether you’re lounging poolside in tailored swim shorts or enjoying a night out in an Italian knitted polo, these versatile pieces ensure you’ll look and feel your best.





The collection seamlessly blends style and functionality, making it the ultimate holiday companion for any fashionable jetsetter.
The Allure of Towelling


A standout feature of the Spring 2024 collection is the introduction of velvety-smooth, impossibly soft towelling shirts. These luxurious pieces exude depth and richness, inviting you to experience a different kind of beauty – one that is understated yet commands attention.



Perfect for those lazy days in paradise, the towelling shirt is a testament to Orlebar Brown’s commitment to creating unique, high-quality garments that cater to every aspect of the modern man’s wardrobe.
Orlebar Brown’s Spring 2024 campaign is a triumphant celebration of self-expression, vibrant elegance, and sophisticated style. With talented photographer Jason Hetherington, shooting in Marrakesh, a popular actor, and an array of stunning pieces, this collection invites you to lose yourself in a world of beauty, warmth, and luxury.



Whether you’re strolling through sun-drenched streets or lounging poolside, Orlebar Brown’s expertly crafted garments ensure you’ll make a stylish statement wherever your adventures take you.


Shop @@orlebarbrown
Talent Jonathan Bailey @jbayleaf
Creative Director Adam Brown @therealobman
Photography Jason Hetherington @jasonhetheringtonstudio



