Emporio Armani has released its Spring/Summer 2024 Underwear Campaign, with sneak peeks first surfacing in February. The campaign is directed and photographed by the renowned Giampaolo Sgura, all of which took place at Sgura Studios in Milan. The shoot happened shortly before the brand’s highly anticipated menswear and womenswear show celebrated a couple of months ago.
The campaign stars models Sergio Perdomo, Jessie Li, Mattia Narducci, and Emre Celik, with a special appearance by Victoria De Angelis, the bassist of the band Måneskin. They all rock the new Emporio Armani Underwear Collection, featuring trendy silhouettes such as briefs, trunks, and boxers, all adorned with the emblematic logo on the waistband.
The collection emphasizes comfort, with models posing in front of a minimalist white background, showcasing the brand’s logo tattooed on their bodies. The items are priced between $28 USD and $65 USD and are available for purchase at armani.com.
Behind the scenes, the campaign benefited from the talents of hair stylist Franco Gobbi, makeup artist Luca Cianciolo, post-production expert Andrea Villa, and casting by CBA Chris Boals Artists.
Love is love. Discover the special Saint Valentine’s Underwear Collection.
The complete Spring/Summer 2025 Emporio Armani Menswear collection was showcased in Milan.
Director: @giampaolosgura
Models: @jessie.li._ , @sergioperdomoo, @sweamyyyyy
Hair Stylist @francogobbihair
Make Up Artist @lucacianciolo
Post-Production @digitalarea
Agency @cba_ww.
