There’s something undeniably powerful about a man who understands both discipline and design. Represented by Wilhelmina Models, Hunter Westfall steps into the frame wearing VILLYN — and the result is a refined, athletic vision of modern masculinity.
Shot in Brooklyn, the editorial captures Hunter’s commanding presence and natural physique in VILLYN’s premium underwear pieces. Clean lines. Sculpted silhouettes. Confidence without excess.
Hunter, known for his athletic background and strong build, brings authenticity to a brand that was literally designed by someone who understands the male form inside out.
About VILLYN – Underwear Designed by an Underwear Model
Founded by Jonathan Morgan, VILLYN was born from experience inside the fashion industry — not just behind a desk, but in front of the camera.
After decades modeling in New York and London for luxury houses like Ralph Lauren and Vivienne Westwood, Morgan understood what most brands miss:
Fit is everything.
Fabric is non-negotiable.
Design must elevate, not exaggerate.
Self-financed from a New York apartment, VILLYN has grown into an international premium men’s underwear and swimwear brand, shipping everywhere from Virginia to Vanuatu.
Their manifesto?
To bridge the gap between true luxury and wasteful fast fashion.
Hunter Westfall x VILLYN – Strength Meets Precision
In this Brooklyn series, Hunter’s physique becomes part of the design language. The cuts highlight proportion. The fabrics move with the body. Nothing feels forced — it’s controlled, deliberate, elevated.
This isn’t trend-chasing underwear.
This is underwear designed to last — aesthetically and physically.
And when worn by a model with real athletic foundation, the result feels honest, powerful, and distinctly masculine.
Talent Hunter Westfall @hunterwestfall
Brand @thevillyn
