The debut collection at Paris Fashion Week was an immersive experience—a celebration of art, music, performance, and fashion. Designed straight from the heart, it embodies the essence of Loverboy.
Collaborating with BULLYACHE, we explored the tensions of our time through music, theatre, and dance. With support from Dover Street Market Paris and Pornhub, this moment represents everything Loverboy stands for: collaboration, culture, and storytelling.
To everyone who made this project possible—across product, sales, marketing, design, production, PR, VIP, partnerships, Paris Fashion council, makeup, hair, casting, music, photography, film, choreography, operations finance and performers thank you. I’m truly grateful.
EVENT CREDITS
Creative Director: Charles Jeffrey
Creative Consultant: Bunny Kinney
Styling: Charles Jeffrey LOVERBOY
Performance Direction, Choreography, Music & Casting: BULLYACHE (Courtney Deyn and Jacob Samuel)
Dance artists: Wilchaan Roy Cantù, Sakeema Crook, Courtney Deyn, Sam Dilkes, Oliver Rumaizen, Connor Scott
Assistant Choreographer: Sam Dilkes
Production: Metal & Water
Production Management: Helen Mugridge
Lighting: Bianca Peruzzi and Laurie Loads
Videography: Rebecca Salvadori (Direction, DOP), Toby Leary (DOP)
Piano: Dr Jacob Mallinson Bird
Pornhub Ambassadors: Queenie Sateen & Natassia Dreams
Hair: Sam Elliot for TONI&GUY
Make up: Baltasar Gonzalez Pinel for @MACcosmetics
Press: Spread The Word PR (France), Purple PR (Europe & USA), Peoples Revolution (Pornhub)
Trainers By: Converse
Heels By: Gina Shoes
All Banana Boots, Claw Shoes By: Charles Jeffrey LOVERBOY
Presenting Partner: Pornhub
LOOKBOOK IMAGES
Creative Director: Charles Jeffrey
Director: Bunny Kinney
DOP: Tom Eames
Camera Assistant: Ryan Tiernan
Gaffer: Bruce Jackson
Producer: Seth Footring
Casting: Max Kallio
Casting Assistant: Cael Devers
Editor: Jenkin Van Zyl
Music by: The O.R. Band
Music Production: Tom Furse
Styling: Charles Jeffrey LOVERBOY / Pete Clubb
Hair: Sam Elliot for TONI&GUY
Make Up: Terry Barber for @MACcosmetics
Photographer: Emma Jones, Alexandre Desmidt
Models: Erinn Mcdonnell, George Adamson, Isacc Aba, Luke Saul, Mariam Konneh, Zeyan Ye, Mia Min, BULLYACHE talent wearing Charles Jeffrey LOVERBOY as part of the live performance
