At Roland-Garros, Lacoste turns red clay into the foundation of its Spring/Summer 2027 menswear. Pelagia Kolotouros rewrites tennis codes through oversized tailoring, technical sportswear and flashes of electric yellow and purple.
Taylor Zakhar Perez returns as the face of Lacoste’s 2026 underwear campaign. Shot in Paris with iconic minimal styling, this intimate campaign redefines modern masculinity and comfort — see images, insights, and cultural reaction.
Discover “The Locker Room,” Lacoste’s Spring/Summer 2026 collection by Pelagia Kolotouros — celebrating the brand’s athletic heritage with a modern, sensual, and refined edge.
For the Fall-Winter 2024-2025 season, Lacoste assumes a central position and revisits its origins, which have been skillfully revitalized and redesigned for a new...
Mortiz steps into the natural light for photographer Oskar Cecere, delivering a relaxed and intimate portrait series celebrating youthful masculinity and effortless sensuality.
Baptiste Giabiconi explores a new side of masculine style in The Shape of Him, a striking L’Officiel Hommes editorial photographed by Harol Baez and styled by Darryl Dickens.
From Loewe to Dior, Drew Starkey continues his creative partnership with Jonathan Anderson in a Spring 2027 campaign at LACMA, where museum masterpieces meet relaxed tailoring, faded denim, and a new interpretation of masculine luxury.
Joe Alwyn steps into an artist's studio for RIMOWA's latest campaign, where the new Umber and Ultramarine collections meet quiet luxury, contemporary menswear and creative individuality.
Callum Turner redefines the modern dandy in Louis Vuitton’s Fall-Winter 2026 Trunk Edition by Pharrell Williams. An intimate campaign where craftsmanship, personal style, and understated elegance take center stage.