Emporio Armani unveils its highly anticipated Spring/Summer 2025 Men’s Underwear Collection, an exquisite fusion of comfort, function, and contemporary style. Designed with meticulous attention to detail, this collection offers a versatile selection of essentials that elevate everyday wear.

A Collection Crafted for Every Man
From classic briefs to stylish boxer briefs, premium T-shirts, and essential socks, the SS25 collection ensures that every man’s underwear drawer is filled with sophistication and practicality. Emporio Armani’s latest designs cater to a variety of preferences, providing timeless silhouettes and fashion-forward options that seamlessly blend into modern wardrobes.


The men’s underwear collection is designed for comfort, support, and style at all times of the day. Made from high-quality fabrics such as stretch cotton and breathable microfibre, it offers a perfect fit and maximum freedom of movement. From boxer shorts and briefs to modern trunks, each model is designed for lasting comfort. Available in classic colours and contemporary designs, it is the ideal choice for those seeking practicality without sacrificing style.

Premium Fabrics with a Sustainable Approach
Emporio Armani continues its commitment to sustainability by incorporating eco-conscious materials such as stretch cotton, modal, microfibre, and organic cotton. These fabrics are carefully selected for their softness and breathability, offering unparalleled comfort while minimizing environmental impact.


Style Meets Functionality
The SS25 collection features practical multipacks of briefs and boxer briefs in an array of styles and colors. Whether you prefer understated elegance with neutral shades or bold, fashion-forward prints, there’s a perfect fit for every personality. The signature Emporio Armani logo proudly distinguishes each piece, adding a touch of luxury to everyday essentials.

A Visual Showcase of Modern Masculinity
Captured through the lens of acclaimed photographer Bruno Staub, the campaign stars the striking models @ssamuelwatson, @balthazardib, and @erwankonate. Their confident presence and effortless style embody the essence of the Emporio Armani man—sophisticated, self-assured, and always on-trend.
Discover the Emporio Armani Spring/Summer 2025 Underwear Collection now. Elevate your everyday essentials with the perfect blend of comfort, quality, and timeless style.

Photographer @brunostaub
Director @yolosagent
Sound designer @cesarwogue
Hair @francogobbihair
Make Up @anthonypreel_
Models @ssamuelwatson, @balthazardib & @erwankonate




It’s modest but simple, but I’m sure a lot of people like the simplicity of this garment. If you want this,just get it! If not, there are so many options.
I would consider buying it, it really suits my style. subway surfers
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Beautiful cards and perfect for lots of occasions! pips nyt