Johna Burjack for Biriba Trancoso by Xavier Samre Spring 2025 Collection

First look at the stunning new campaign for @biribatrancoso 🇧🇷😍, a brand that perfectly embodies the effortless elegance of Trancoso’s laid-back yet sophisticated lifestyle.

Johna Burjack for Biriba Trancoso by Xavier Samre
Johna Burjack for Biriba Trancoso by Xavier Samre
Johna Burjack for Biriba Trancoso by Xavier Samre

Grateful to @serge_cajfinger 💛 for his trust and support, and to @danipizetta 💚 for her creative vision behind this project. Captured through the lens of @xavier_samre, this campaign feels like more than just a fashion shoot—it’s a love letter to a way of life.

Johna Burjack for Biriba Trancoso by Xavier Samre
Johna Burjack for Biriba Trancoso by Xavier Samre
Johna Burjack for Biriba Trancoso by Xavier Samre

Photographing @jhona_burjack ❤️ was a nostalgic and emotional moment, marking a reunion after 10 years—his first photos and my return behind the camera. This collaboration reflects not just fashion, but the deep connection between people, places, and memories.

Biriba Trancoso has always been about more than clothing; it’s about a state of mind. The latest collection introduces bold red & blue stripes in versatile silhouettes—skirts, pants, and crisp shirts—that seamlessly transition from beach to city, offering a timeless appeal for both men and women.

Johna Burjack for Biriba Trancoso by Xavier Samre

But the real story of this campaign goes beyond fabric and design.

It’s about the essence of Trancoso: free-roaming horses, sun-kissed clotheslines swaying in the breeze, an ocean shifting through endless shades of blue, and a landscape rich with native flowers, fruits, and lush greenery. Biriba Trancoso isn’t just a brand; it’s a philosophy—an invitation to embrace nature, simplicity, and style in one effortless breath.

Johna Burjack for Biriba Trancoso by Xavier Samre

Come experience it for yourself.

Creative Direction: @serge_cajfinger
Photography: @xavier_samre
Actor/Model: @jhona_burjack
Art Direction & Video: @danipizetta


Johna Burjack for Biriba Trancoso by Xavier Samre

Biriba Trancoso: A Wardrobe with Soul

At its core, Biriba Trancoso is about love—love for the place, the lifestyle, and the people who embrace it.

See also  PRESENTING: THE HIGHLINE
Johna Burjack for Biriba Trancoso by Xavier Samre

Designed for those drawn to the rhythm of the ocean, this brand is for the dreamers who carry the horizon in their gaze. Timeless, ever-evolving, fluid in form and function—Biriba Trancoso is both masculine and feminine, effortlessly chic yet refreshingly simple.

There are no seasonal collections—only pieces that arrive when they are ready, meant to be collected and cherished over time.

Johna Burjack for Biriba Trancoso by Xavier Samre
Johna Burjack for Biriba Trancoso by Xavier Samre
Johna Burjack for Biriba Trancoso by Xavier Samre

Born in Trancoso but destined to travel the world, Biriba is more than a label. It’s a feeling. It’s freedom. And, most importantly, it’s all about you.

Johna Burjack for Biriba Trancoso by Xavier Samre

Dress for yourself. #BeWhoYouWantToBe

Johna Burjack for Biriba Trancoso by Xavier Samre

New campaign images are now live! 🌊

Johna Burjack for Biriba Trancoso by Xavier Samre

In the image, @jhona_burjack wears a bicolor striped tunic, embodying the brand’s gender-fluid elegance.

Johna Burjack for Biriba Trancoso by Xavier Samre

New campaign by:
@serge_cajfinger
@jhona_burjack
@xavier_samre
@danipizetta

@jhona_burjack:
“Working with you is always a wonderful experience, my beloved friend! You chose me 10 years ago, believed in my potential, and made me dream that I could make a living doing this. Thank you for inspiring me—it was a beautiful dream to collaborate with such special people.”

Biriba Trancoso is more than just clothing. It’s a story waiting to be worn.

“Be who you want to be.” / “Seja quem quiser.”

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