Rising star Cooper Koch is the face—and body—of Calvin Klein’s latest summer campaign, and he’s bringing the heat like never before. Captured through the sultry lens of famed photographer @mertalas, the campaign is a visual ode to classic American sensuality, stripped down to the essentials: the briefs, the tank, the sun.
A Summer Statement in Cotton Classics
In a time where minimalism meets performance, Cooper showcases Calvin Klein’s Icon Cotton Stretch briefs, modern tanks, and effortless denim—made for the man who knows how to stay cool while turning heads. The aesthetic? Crisp whites, golden light, and the kind of sweat that doesn’t come from the gym, but from simply existing under the summer sun.
Koch, best known for his roles in They/Them and Red, White & Royal Blue, brings a boyish charm and smoldering edge that perfectly complements Calvin Klein’s signature styling. The pieces are simple yet iconic—each one a summer staple built for comfort, heat, and confidence.
“We shot in 105 degrees. It was HOT. We were working out between takes, drinking protein shakes, Madonna playing in the background—it was surreal,” Cooper shared in a recent interview.
Behind the Lens: Mert Alas’ Touch
Known for creating some of fashion’s most provocative imagery, Mert Alas brings cinematic warmth and intimacy to the campaign. Water glistens, bodies glow, and cotton clings just enough—his lens capturing a mood that’s as much about energy as it is about clothing.
Shop the Drop
You don’t have to be Cooper Koch to beat the summer heat like a pro. Calvin Klein’s essentials are now available at CalvinKlein.com, with fresh fits that balance softness and structure. Think breathable cotton, stretch waistbands, and a silhouette that works from street to beach.
Top Picks:
- Icon Cotton Stretch Briefs
- Modern Cotton Rib Tank
- Relaxed-Fit Denim Jeans
Final Take
With this campaign, Calvin Klein reminds us why it continues to define American cool. Cooper Koch may feel the heat—but thanks to cotton classics, he wears it well.
Cooper he’s so gorgeous and absolutely fills this gap that CK has lacking lately.