Swiss luxury house Bally returns to its roots with the Brand Heritage 2025 Campaign, spotlighting timeless craftsmanship and elevated silhouettes through the lens of photographer Alessio Boni. The campaign features iconic male models Gabriel Aubry, Garrett Neff, and James Turlington—a trio who embody understated masculinity and sartorial heritage.
Styled by the discerning eye of Mario Grauso, each look pays homage to Bally’s legacy of precision shoemaking and effortless European sophistication.
- Garrett Neff steps out in the Westminster loafers, a refined staple that echoes modern nobility with every polished stitch.
- Gabriel Aubry, now 48 and more striking than ever, exudes quiet strength in the house’s Scribe-Un shoes, a hallmark of Bally’s dedication to artisanal detail and luxury comfort.
- James Turlington, carrying forward a legacy of American modeling royalty, wears the Plume moccasins, designed for fluid movement and discreet elegance.
Shot in rich, warm tones with Boni’s signature cinematic depth, the campaign reaffirms Bally’s position not only as a guardian of heritage but also as a tastemaker for today’s modern man.
This is not just about shoes—it’s about character. Experience Bally’s latest collection now.
Thanks guys for my first @bally campaign
Models @gabrielaubry @gwneff & @jamescturlington
Photography @alessioboniphoto
Stylist @mrmariograuso
Minimalism done right. This campaign makes Cowboy Safari think twice about how less can actually say more when it comes to style.