Swiss luxury house Bally returns to its roots with the Brand Heritage 2025 Campaign, spotlighting timeless craftsmanship and elevated silhouettes through the lens of photographer Alessio Boni. The campaign features iconic male models Gabriel Aubry, Garrett Neff, and James Turlington—a trio who embody understated masculinity and sartorial heritage.
Styled by the discerning eye of Mario Grauso, each look pays homage to Bally’s legacy of precision shoemaking and effortless European sophistication.
- Garrett Neff steps out in the Westminster loafers, a refined staple that echoes modern nobility with every polished stitch.
- Gabriel Aubry, now 48 and more striking than ever, exudes quiet strength in the house’s Scribe-Un shoes, a hallmark of Bally’s dedication to artisanal detail and luxury comfort.
- James Turlington, carrying forward a legacy of American modeling royalty, wears the Plume moccasins, designed for fluid movement and discreet elegance.
Shot in rich, warm tones with Boni’s signature cinematic depth, the campaign reaffirms Bally’s position not only as a guardian of heritage but also as a tastemaker for today’s modern man.
This is not just about shoes—it’s about character. Experience Bally’s latest collection now.
Thanks guys for my first @bally campaign
Models @gabrielaubry @gwneff & @jamescturlington
Photography @alessioboniphoto
Stylist @mrmariograuso
Minimalism done right. This campaign makes Cowboy Safari think twice about how less can actually say more when it comes to style.
With Chris’s positive vibes, each photo session snow rider comes alive, whisking you into a world of unmatched beauty and cool. Explore Fashionably Male, where since 2010, we’ve nailed the best trends and stunning features
The Westminster loafers are the real draw here—that kind of precision craftsmanship doesn’t photograph well by accident. Boni’s warm cinematography sells the whole heritage angle, but what strikes me is how the styling avoids the trap of looking costume-y. These aren’t museum pieces; they’re clothes actual people would wear. I’ve been using played it here lately to track heritage brand campaigns, and it’s rare to see one this restrained and confident in its own DNA.