Labor Day Weekend Brings Festivities, Style, and the 2(X)IST Base Camp Campaign with Christian Hogue

Labor Day weekend is not only about honoring traditions and gathering with friends—it’s also the perfect time to refresh your style. This year, 2(X)IST has the best card up its sleeve, and his name is Christian Hogue. The model with a dirty blonde curly mullet takes center stage in the brand’s latest Base Camp–inspired campaign.

Base Camp: Where Style Meets Escape

The new campaign sets the tone with a rugged yet cozy theme:

“Soft layers, rugged edge, built to go off-grid or off-script.

Unplug. Unpack. Unbutton. 🏔️”

Hogue embodies the free-spirited vibe of Labor Day weekend, sporting essentials that blend comfort with a rugged edge. From early morning cabin moments to adventures by the lake, 2(X)IST’s collection is built for real escapes.

Dream Boxer: Comfort That Moves at Your Pace

Christian models the Dream Boxer, designed for slow mornings and zero interruptions. One set of campaign images captures him lounging in a cabin bed with the caption:

“Views like this deserve better than jeans. The Dream 6” Boxer Brief: made for quiet mornings, stretching out, and letting the world wait.”

Made of soft cotton, these boxers prove that underwear can be just as much about relaxation as style.

Swimwear Made for the Outdoors

The campaign also highlights the classic white swim brief, bringing Christian Hogue from the cabin to the water. Seen paddling across a lake, the imagery is calm yet striking:

“No noise. No rush. Just the essentials worth living in.”

It’s the perfect reflection of Labor Day weekend—where nature, freedom, and style blend seamlessly.

The Pima Knit Boxer: Essentials for Every Escape

Whether under jeans or worn solo, the Pima Knit Boxer stands out as the base layer for every adventure. Built for comfort and adaptability, it’s designed for both outdoor escapes and those quiet, in-between moments at camp.

“Gear down to what matters. From jeans to bare essentials—made for the outdoors, meant for the in-between.”

Labor Day Deals: 2(X)IST Semi-Annual Sale

Of course, Labor Day weekend isn’t complete without the deals. 2(X)IST is offering its Semi-Annual Sale for a limited time only. Bundle more, save more, and grab rugged essentials that hold their own anywhere.

“Fishing gear, redefined. 🎣 Essentials that turn up the heat after dark—because the hottest thing at camp isn’t the fire.”

This Labor Day weekend, 2(X)IST reminds us that style should move with the pace of life. With Christian Hogue leading the Base Camp campaign, the brand balances rugged adventure with effortless comfort.

👉 Don’t miss your chance to refresh your wardrobe and take advantage of the Semi-Annual Sale. From dreamy boxers to classic swimwear, it’s the perfect time to gear down to what matters.

Talent Christian Hogue @christianhogue
Shop 2(X)IST @official2xist