When it comes to promoting underwear, activewear, and loungewear, BENCH/Body knows exactly who to call: Kirk Bondad.
With his sculpted physique, natural confidence, and undeniable camera presence, Kirk Bondad brings a fresh dose of masculine energy to BENCH/Body. Across three photographic stories, the Filipino model demonstrates how a great physique, a little attitude, and the right styling can turn everyday essentials into something worth looking at.
Photographed by Grant Babia, Ahleks Fusilero, and Genio Frondoza, the series moves between playful Western-inspired fashion, classic black-and-white studio portraiture, and the athletic appeal that makes Bondad such a natural fit for the brand.
A Little Cowboy Energy, a Lot of Attitude
In the colorful photographs by Grant Babia, Kirk takes BENCH/Body into playful Western territory.
Green striped boxer shorts, distressed denim, cowboy boots, a brown jacket, and tinted sunglasses create an unexpected combination of Americana and contemporary underwear advertising.
Against pastel pink backdrops, blue skies, and surreal green landscapes, the styling feels deliberately cheeky. Kirk wears his underwear with confidence, occasionally letting the waistband peek above his low-slung denim.
There’s something refreshing about the visual direction. Rather than relying exclusively on conventional gym imagery, the photographs embrace humor, fashion, and a little cowboy fantasy.
Styling @pauldelamerced
Photography @grantbabia
Grooming @jennicamolina
Special thanks @gureysuuu
The result is sexy without taking itself too seriously.
Black-and-White Masculinity
Photographer Ahleks Fusilero takes a completely different approach, stripping the visual narrative back to its essentials.
Here, Kirk appears in dark BENCH/Body briefs, a cowboy hat, and long black gloves. Against a minimal gray studio background, the emphasis shifts entirely to physique, expression, and posture.
The photographs highlight the architecture of his athletic body through carefully controlled light and shadow.
There’s an unmistakable reference to classic male physique photography, where a simple pose, dramatic lighting, and a confident subject can communicate more than elaborate production ever could.
Kirk moves comfortably between flexed bodybuilding-inspired poses and more relaxed fashion gestures, proving that the strength of this series lies in its simplicity.
The monochromatic treatment also gives BENCH/Body a timeless advertising quality.
Photo: @ahleks4u
Hmua: @keivtorres.ph
Hair: @_pjnulud
Model: @benchtm @benchbodyph
Built for Movement
The activewear photographs by Genio Frondoza complete the visual story, bringing the focus back to athletic essentials and the physical confidence associated with Kirk Bondad.
Across the three photographic approaches, one thing remains consistent: Kirk understands how to present his physique without allowing it to overpower the clothing.
That balance matters in men’s underwear and activewear advertising. The garments need to feel functional, comfortable, and desirable, while the model communicates the lifestyle surrounding them.
Why Kirk Bondad Works for BENCH/Body
There is a reason certain models become natural ambassadors for underwear brands.
Kirk Bondad has the athletic proportions, confident body language, and approachable personality that make this category particularly effective on camera.
He can deliver a serious, almost sculptural studio portrait and then switch effortlessly into a playful fashion moment.
For BENCH/Body, that versatility is a valuable asset.
Whether the focus is underwear, activewear, or relaxed everyday essentials, Bondad makes the brand feel energetic, contemporary, and unapologetically masculine.
And sometimes, that’s exactly what a successful men’s underwear campaign needs.
Photography Credits
- Model: Kirk Bondad
- Brand: BENCH/Body
- Photography: Grant Babia — Colorful Western-inspired series
- Photography: Ahleks Fusilero — Black-and-white studio series
- Photography: Genio Frondoza — Activewear series
Discover more men’s underwear campaigns, fashion photography, and male model features at Fashionably Male.
