Italian underwear and apparel brand Pompea returns with a bold new statement of comfort and sensuality in its Summer 25 Capsule Collection, fronted by Alvise Rigo, the Italian model and actor who has become one of the country’s most recognizable faces.
Captured through the lens of Giovanni Peschi at Capture Image Studios in Milan, the campaign embodies everything Pompea stands for — contemporary design, everyday comfort, and unmistakable Italian style.
The Best Men’s Essentials, Elevated
From men’s cotton briefs with contrasting stitching and logo strap to lightweight U-neck vests, Pompea delivers the kind of refined basics that men reach for daily.
Crafted from stretchy, breathable cotton, these pieces combine softness and durability, ensuring freedom of movement and long-lasting comfort in even the most delicate areas.
For those who prefer a little extra coverage, the cotton boxer shorts echo the same craftsmanship and minimalist design. With their clean lines and branded waistband, they’re made for men who appreciate effortless style beneath the surface.
The “No Stress” Capsule — Limited Summer Edition
Under the tagline “No Stress”, Pompea expands into a full men’s and women’s capsule that celebrates freedom, relaxation, and Italian summer living.
Featuring exclusive fabrics, refined details, and the contrasting No Stress logo, each piece offers a luxurious yet practical approach to warm-weather dressing.
For men, highlights include swimwear boxer shorts with side bands and front drawstring, designed for both comfort and contemporary appeal. For women, model Laura Grassi showcases the feminine counterpart of the capsule — elegant, versatile, and designed for all-day wear by the sea or at home.
Every item in the Summer 25 Capsule is made with innovative, quick-drying, UV-protected fabrics, offering the perfect blend of style and functionality. The result: a limited-edition collection that’s as timeless as it is essential.
Italian Cool with Alvise Rigo
Few embody the spirit of Pompea quite like Alvise Rigo. With his athletic build and effortless charisma, Rigo brings the brand’s vision to life — confident, authentic, and distinctly Italian.
His presence in the campaign reinforces the brand’s identity: simple yet seductive, elevated yet accessible.
The Pompea Summer 25 “No Stress” Capsule is available now at pompea.com — but only for a limited time.
Redefine your summer with comfort, quality, and unmistakable Italian flair.
Photographer Giovanni Peschi @giovanni_peschi
Talent Alvise Rigo @alvise_rigo
Female Model Laura Grassi
MUA @letizia_pecchia
Light Assistant @demis_crudeli_photographer
Water Assistant @teclabadoni
Location Capture Image Studios in Milan
Brand Pompea @pompea_official
This capsule sounds like a perfect blend of effortless style and everyday comfort, with Alvise Rigo bringing a relaxed, modern energy to Pompea’s vision. The “No Stress” concept really resonates—much like the EaglerCraft Game, it’s all about smooth experiences, freedom of movement, and enjoying the moment without unnecessary pressure.