Emporio Armani unveils its Fall/Winter 2025 Underwear Collection with an unmistakable sense of confidence and modern masculinity. Olympic champion and global ambassador Thomas Ceccon takes center stage, embodying the brand’s refined athletic energy through the lens of Giampaolo Sgura.
From the Olympic podium to the global spotlight, Ceccon continues to redefine what it means to be a modern icon. His strength, discipline, and effortless charm translate seamlessly into Emporio Armani’s world — where performance meets sophistication.
Joining Ceccon in this striking campaign is model Samuel Watson, the 6’3” talent from Sydney, Australia, who perfectly captures the sleek aesthetic and magnetic energy of the new season. Together, they represent the dual essence of the Emporio Armani man — powerful yet poised, athletic yet refined.
The Fall Winter 2025 Underwear Collection
The Emporio Armani Men’s Underwear Collection showcases a meticulous focus on detail, designed to deliver maximum comfort, function, and contemporary style. From classic briefs and boxer briefs to T-shirts and socks, every piece reflects the brand’s dedication to craftsmanship and quality.
Each garment is crafted using stretch cotton, modal, microfibre, and organic cotton, all developed with low-impact production methods that respect the environment. The result is a collection that feels as good as it looks — soft, breathable, and timelessly elegant.
For the minimalist, Emporio Armani offers clean lines and understated hues. For the fashion-forward, bold patterns and distinctive prints make a statement. And, of course, the iconic Emporio Armani logo remains the ultimate symbol of sophistication — subtly powerful and instantly recognizable.
Whether you’re dressing for performance, leisure, or pure luxury, this season’s collection ensures that every man’s underwear drawer is brimming with style.
A Campaign That Embodies Strength and Style
Shot with signature sharpness and intimacy by Giampaolo Sgura, the campaign captures the evolution of modern masculinity — a perfect balance between energy, grace, and authenticity. Ceccon’s presence reinforces Emporio Armani’s enduring message: style is strength, and confidence is timeless.
Direction: @giampaolosgura
Hair Stylist: @francogobbihair
Make Up Artist: @lucacianciolo
Models: @ceccon_thomas, @ssamuelwatson, @marina.moioli_
