British underwear brand HAND AND JONES proves that minimal design can still feel powerful. In a new visual story shot by photographer Charl Marais, model Oliver Nicholas embodies modern masculinity — confident, sculpted, and effortlessly sensual — dressed in the brand’s refined underwear essentials.
This is not about trends. It’s about how great underwear should feel on the body.
Why HAND AND JONES Stands Out
HAND AND JONES has quietly built a loyal following by focusing on what truly matters: premium fabrics, responsible production, and timeless fit. Designed in the UK, the brand favors natural, biodegradable fibers and clean silhouettes that work with the body rather than against it.
Their underwear collections are designed for real life — breathable, supportive, and undeniably sexy without trying too hard. It’s luxury stripped down to its essentials.
Oliver Nicholas: Strength Meets Ease
In this series, Oliver Nicholas delivers a presence that feels raw yet controlled. His physique highlights the precision of HAND AND JONES’ cuts — snug where it should be, relaxed where it matters. Charl Marais’ photography keeps things intimate and restrained, allowing texture, light, and skin to do the talking.
There’s no distraction here — just a man, great underwear, and the quiet confidence that comes from wearing something made well.
Charl Marais’ Lens: Understated, Intimate, Powerful
Charl Marais approaches menswear photography with a sensitivity that elevates the everyday. His imagery focuses on form, movement, and mood — perfectly aligned with HAND AND JONES’ philosophy of understated luxury.
Each image feels personal, as if caught in a private moment, reinforcing the idea that underwear is not for show — but when it looks this good, it can’t help being seen.
Modern Underwear for Men Who Know What They Want
HAND AND JONES continues to redefine what modern men expect from underwear: comfort without compromise, simplicity with intention, and design that lasts beyond seasons.
This collaboration with Oliver Nicholas and Charl Marais captures that ethos perfectly — intimate, masculine, and undeniably refined.
Photographer @charlmaraisphoto
Talent @olivernicholast
Never heard of this, now I’m very curious!