`For Spring/Summer 2027, Umit Benan extends the narrative of the collection beyond the runway with a special flower installation at the brand’s boutique on Via Bigli in Milan. `The immersive display transforms the space into a living expression of the season’s themes, bringing together nature, craftsmanship, and the relaxed elegance that defines Benan’s vision of contemporary menswear.
The installation serves as a sensory complement to the collection, inviting visitors to experience the atmosphere behind the garments through color, texture, and fragrance. Set within one of Milan’s most prestigious fashion streets, the floral intervention reinforces the designer’s ongoing dialogue between tailoring, culture, and everyday beauty.
More than a decorative gesture, the installation reflects the spirit of the Spring/Summer 2027 collection—an appreciation for authenticity, human connection, and the poetic details that elevate daily life. Through this temporary transformation of the Via Bigli boutique, Umit Benan offers a moment of quiet contemplation amid the energy of Milan Fashion Week.
