There is something particularly attractive about menswear when everything unnecessary is stripped away. A great body, natural light, tactile fabrics and underwear that actually looks comfortable enough to live in.
For Fall/Winter 2026–27, MODUS VIVENDI heads in exactly that direction with its new Earth Toned Campaign, introducing the brand’s Ribbed Cotton Line through a warm, intimate visual world inspired by nature.
Rather than relying on elaborate sets or excessive styling, the campaign surrounds the male form with raw wood, warm light, organic surfaces and a subdued palette. Grey, taupe brown and natural textures establish an earthy atmosphere where the underwear—and the body wearing it—becomes the focus.
It is simple, masculine and refreshingly grounded.
Back to the Essentials
The Earth Toned Campaign feels like a return to underwear in its most recognizable form.
Cotton. Ribbing. Briefs. Tank tops. T-shirts.
These familiar menswear staples are reconsidered through the distinctly sensual MODUS VIVENDI perspective. The result sits somewhere between retro men’s underwear and a contemporary wardrobe designed for everyday life.
That retro influence is particularly effective here. Ribbed cotton has an inherently nostalgic quality, recalling the classic white undershirts and briefs that have remained part of the masculine wardrobe for generations. MODUS VIVENDI takes that familiarity and gives it a more polished, body-conscious identity.
And sometimes the simplest underwear makes the strongest statement.
The Ribbed Cotton Line
At the center of the campaign is MODUS VIVENDI’s new Ribbed Cotton Line, crafted from pure Greek cotton and designed around softness, breathability and everyday comfort.
The collection includes essential ribbed underwear silhouettes accompanied by coordinating cotton tank tops and T-shirts, allowing the pieces to work as more than individual underwear styles. Together, they create an uncomplicated foundation that can move easily between seasons.
The ribbed construction adds texture without overwhelming the minimal design, while the lightweight fabric follows the body naturally.
MODUS VIVENDI presents the collection in Grey and Taupe Brown, two understated shades that work particularly well with the campaign’s natural setting. Instead of the bright colors and graphic contrasts often associated with fashion underwear, these muted tones create something quieter and arguably more sensual.
The colors allow shape, texture and skin to do the talking.
Classic Briefs, Reconsidered
Among the key pieces are the Ribbed Cotton Classic Briefs, where MODUS VIVENDI introduces subtle contemporary details to an unmistakably traditional silhouette.
A shiny waistband and embroidered MODUS VIVENDI logo provide contrast against the ribbed cotton construction, giving the briefs just enough refinement without losing their retro character.
The cotton-elastane jersey is designed to offer softness, breathability, flexibility and shape retention. According to the brand, the fabric is knitted according to GOTS standards, while its dyeing and washing processes comply with OCS requirements.
It is an approach that makes sense for this particular collection. If the visual story is about reconnecting with materials and simplicity, the clothes themselves need to feel equally considered.
When Simplicity Becomes Sexy
Perhaps the strongest element of the Earth Toned Campaign is its understanding that men’s underwear doesn’t always need to shout.
There is sensuality in simplicity.
A ribbed tank against bare skin, the familiar cut of a classic brief, warm natural light falling across the male physique—these are images rooted in an enduring idea of masculinity rather than a passing trend.
The campaign lets texture become decoration and the body become part of the landscape.
That makes the Ribbed Cotton Line particularly appealing for FW 26/27. These aren’t pieces designed only for a photograph or a special occasion. MODUS VIVENDI positions them as underwear for everybody, every style and every day.
And beneath all the seasonal fashion noise, there is something appealing about returning to that basic proposition: good cotton, a flattering cut and a garment that feels right against the body.
MODUS VIVENDI sums it up perfectly: classic never goes out of style—it simply gets better.
The MODUS VIVENDI Earth Toned Campaign and Ribbed Cotton Line are part of the brand’s Fall/Winter 2026–27 collection.
