Demna presents his complete vision for Gucci with Spring 2027 menswear, balancing bourgeois tailoring, sensuality, leather, denim and unmistakable house codes in a wardrobe built around the many identities of the Gucci man.
Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.
In Tel Aviv, photographer Eden Yeru, known as Hair Light and Shadow, turns a simple portrait session with Idan into an intimate exploration of masculine beauty, reflection, and the quiet language of light.
Sometimes, all it takes is the right light, a...
Strength meets vulnerability as photographer Elly Dobrynina captures Moscow-based fitness coach Mikhail Chernyakov in an intimate black-and-white portrait series celebrating the male form.
World champion freestyle skier, bodybuilding competitor and aspiring actor Kiernan Fagan steps into the spotlight in a striking Salt Lake City photo series by Hooli, exploring strength, style and cinematic masculinity.