Demna presents his complete vision for Gucci with Spring 2027 menswear, balancing bourgeois tailoring, sensuality, leather, denim and unmistakable house codes in a wardrobe built around the many identities of the Gucci man.
Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.
Model Wout Romeijn, represented by Priscillas Models in Sydney, stars in a sun-drenched portrait series photographed by Diego Pinto. Discover an effortless blend of coastal menswear, masculine beauty, and timeless black-and-white photography.
Nino returns to his modeling roots in The Modern Muse, an exclusive editorial photographed by Nixon Marquez. Intimate, sensual, and effortlessly playful, the series celebrates masculine beauty, confidence, and the passion behind the camera.
Photographer Lukáš Kimlička captures model Vojta Podolník in a striking portrait series combining vibrant blue studio photography with intimate black-and-white compositions. A celebration of athletic beauty, natural confidence, and masculine form.