At Roland-Garros, Lacoste turns red clay into the foundation of its Spring/Summer 2027 menswear. Pelagia Kolotouros rewrites tennis codes through oversized tailoring, technical sportswear and flashes of electric yellow and purple.
Taylor Zakhar Perez returns as the face of Lacoste’s 2026 underwear campaign. Shot in Paris with iconic minimal styling, this intimate campaign redefines modern masculinity and comfort — see images, insights, and cultural reaction.
Discover “The Locker Room,” Lacoste’s Spring/Summer 2026 collection by Pelagia Kolotouros — celebrating the brand’s athletic heritage with a modern, sensual, and refined edge.
World champion freestyle skier, bodybuilding competitor and aspiring actor Kiernan Fagan steps into the spotlight in a striking Salt Lake City photo series by Hooli, exploring strength, style and cinematic masculinity.
Model James McDonell takes center stage in a luminous skincare portrait series by photographer Zuzia Zawada, where exceptional lighting, expressive close-ups, and modern male beauty become the ultimate visual statement.
Mortiz steps into the natural light for photographer Oskar Cecere, delivering a relaxed and intimate portrait series celebrating youthful masculinity and effortless sensuality.
Baptiste Giabiconi explores a new side of masculine style in The Shape of Him, a striking L’Officiel Hommes editorial photographed by Harol Baez and styled by Darryl Dickens.
From Loewe to Dior, Drew Starkey continues his creative partnership with Jonathan Anderson in a Spring 2027 campaign at LACMA, where museum masterpieces meet relaxed tailoring, faded denim, and a new interpretation of masculine luxury.