This season(s), the motorcycling heritage brand Belstaff sped into broader fashion consensus by aligning the theme and presentation of its Resort and Pre-Spring menswear collections.
Presenting the new menswear campaign that Rankin has created for Belstaff entitled "Worship The Ground". Which features Riley Harper the iconic stuntman and Sir Ranulph Fiennes legendary polar pioneer and arguably “the world’s greatest living explorer” (Guinness Book of Records).
Held in a railway arch carpeted with scree and lined with snow–topped foam boulders, this presentation was meant to transport us to an unspecified North, where we would hear The Call of the Wild.
The designer spread an abstract desert-map print over waxed cotton parkas and jackets, and gave knits some heft with waffle and honeycomb weaves for a lineup that remained true to Belstaff’s reputation for stylish apparel that also performs.