Demna presents his complete vision for Gucci with Spring 2027 menswear, balancing bourgeois tailoring, sensuality, leather, denim and unmistakable house codes in a wardrobe built around the many identities of the Gucci man.
Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.
There’s a lingering question hovering over this new chapter at Gucci: Is this a strategic evolution—or simply a targeted demographic maneuver dressed up as creative...
agnès b. keeps Spring 2027 refreshingly uncomplicated with lightweight tailoring, relaxed trousers, leather jackets and playful summer pieces made for real life.
Margaret Howell Spring 2027 delivers quiet, intelligent menswear through relaxed tailoring, earthy colors, easy shorts and beautifully considered everyday layers.