There’s a lingering question hovering over this new chapter at Gucci: Is this a strategic evolution—or simply a targeted demographic maneuver dressed up as creative...
Gucci’s Fall Winter 2025 campaign, The Portrait Series, shot by Catherine Opie, captures the beauty of selfhood through tailoring, rhythm, and identity. A human-centered vision of fashion emerges in every frame.
Kit Butler fronts Gucci’s 2025 GG Obsession campaign in a stunning Riviera-set story of modern masculinity and timeless style. The GG monogram has never looked more lived-in.
Czech model Alex Nikolaj stuns in a striking black-and-white and color editorial photographed by Lukas Kimlicka at Závod, blending cinematic masculinity with timeless European style.
At the Met Gala 2026, the best-dressed men ditched spring florals for bold, statement leather looks, redefining red carpet style with edgy sophistication.
A haunting and cinematic editorial by Christian Oita, The Exiled Prince follows Moroccan model and LGBTQ advocate Ossam Arad through a fictional yet deeply personal journey of exile, identity, and defiance in the Arab world.