Just announced a few hours ago, Actor Chris Hemsworth is the new Global Ambassador for BOSS.
The Aussie actor known for his play role as Thor in the cinematic Marvel-land, is the face of the brand.
A BOSS man for a whole new era: introducing @chrishemsworth as he steps in front of the camera for his role as our global ambassador #ThisIsBOSS.
A BOSS Man for a new Era
Times change, as does what we value and our idea of success. With this in mind, we introduce Chris Hemsworth as the BOSS man for a new generation.
During his twenty years of profession, this Australian actor has become an undisputed Hollywood superstar, although he has never let himself be defined by his work alone. Success for Hemsworth is the ability to lead his life as he wants, dedicating himself to his family, friends and other exciting projects, which he places on the same level as his achievements on screen.
“We can spend our lives trying to control what is totally out of our reach. The only thing we can really control is our perspective on things.”
“Chris perfectly exemplifies the modern man of today: self-confident, authentic and approachable,”company spokesperson and board member Yves Müller explained in a statement.
The choice of Hemsworth — a dedicated surfer who owns a multimillion-dollar mansion in Byron Bay, a popular surf spot in Australia known for its laid-back ways — also reflects Hugo Boss’s shift toward more casual looks. The pandemic has seen sales of the formalwear the German brand is so well known for dwindle, as executives are forced to work from home and larger formal events are canceled.
Later in the year, Hemsworth will also collaborate on a capsule collection for Hugo Boss. Because Hemsworth is a staunch environmental advocate, the collection will have a sustainability focus. A spokesperson from Hugo Boss told WWD that no further details on the collaboration were available as yet.
Chris Hemsworth in the spotlight He may know Chris Hemsworth as Thor, the Norse god of thunder, but when he's not working on big screen projects, he finds himself raising his three children with his wife, Elsa Pataky, in Byron Bay, Australia. . Having this beautiful coastal landscape as a home allows you to pursue your passion for outdoor activities and enjoy the waves like the avid surfer that you are. His love for nature is also revealed in his years of work fighting to protect the environment, defending ocean conservation and initiatives against climate change. In addition to all this, the protection of children is part of the many causes that he defends. All of this and more make Chris Hemsworth the epitome of the BOSS man, poised to redefine success for the future.
Chris Hemsworth has been part of Hugo Boss’s perfume marketing campaigns since 2017, but will now act as a global ambassador for the clothing brand, too. The first campaigns to feature the 37-year-old actor will appear this spring.
Rebounding gradually from a strong coronavirus hit, Hugo Boss reported sales in the third quarter decreased 24 percent, currency adjusted, to 533 million euros.
See more: boss.com