The brand's trademark minimalism was on trend.
Nineties minimalism has started to gain momentum this season. Theory has been doing it all along.
Inspired by the...
Stuart Vevers took the growing momentum behind the brand up a notch this season. The Lindley Hall transformed into a metaphorical playground as guests were invited to sit on the edges of skateboard ramps, pregnant with anticipation. Save for the grey London weather, it could well pass off as a day on Venice Beach.
Andreas Kronthaler's “Body & Soul” brings Vivienne Westwood Spring/Summer 2027 to Paris with exposed bodies, rebellious tailoring, draped silhouettes and gloriously unconventional menswear.
Tyler Maher slips into Jitrois stretch leather for P.L.A.Y., a colorful campaign mixing bare skin, graphic biker jackets, cutouts and provocative Parisian menswear.
Jack McCollough and Lazaro Hernandez bring relaxed American sportswear, bold color and playful proportions to LOEWE Spring/Summer 2027 menswear in Paris.
Pierpaolo Piccioli brings couture thinking into the everyday for Balenciaga Spring 2027, loosening menswear through wide trousers, featherlight outerwear, washed denim and explosive color.