Fendi showed a sophisticated Spring/Summer 2014 collection full of rich materials, during Milan Fashion Week. Desertification. Yellow sand everywhere. The fury of a blinding sun in full blast, burning everything out, drying and cracking surfaces, morphing colors, consuming matter. The new Fendi Men’s Collection delves into another deep extreme. That’s what contemporary life is all about, after all: from one peak to the other, nothing in between. The Fendi man is fit and ready for any situation: an unfussy pragmatist, he acts and delivers. Period.