FU e=fu8 is the designer’s exclusive trademarked formula for the Pleasure Principle, because FU wants everyone who sees and wears FU e=fu8 to be reminded that life is precious, & too often short; so we should all do everything we can each day things that bring us pleasure. Life is too valuable to live/work/play in any other way.
While most men know this, everyone need’s a reminder every now and then, and a great catch formula that is so enigmatic and eye candy will serve to drive this home. If we strive to maximize our pleasure principle, we will have packed ten years of life in one year.
FU e=fu8 is proudly made in Manhattan, NYC. FU loves the Big Apple; Manhattan is one of the fashion capitals of the world/universe and it is fitting that FU e=fu8 is born/produced in NYC.
Creative: Cory Lackner
Styling: Dirk Nebel
Assistant: Magdalena Haider