Inspired by the charm of the French Riviera in the 50′s, photographer Greg Lotus sets his sights on leading model Sean O’Pry to shoot a refined story for the August issue of British GQ. With GQ’s Jo Levin on board for the wardrobe department, Sean easily steps into the shoes of an intriguing charmer, with the help of a blooming nature that emphasizes his unique features. Updating the classic Riviera wardrobe, made of white, blue tones and stripes, but without forgetting its chic appeal, Sean wears sharp white suits, deconstructed blazers, slim trousers and luxury sweaters, combining pieces from the likes of Giorgio Armani, Louis Vuitton and many more. / Grooming by Frankie Payne.