For the last three years I’ve been working each year with a team of a well known hair salon with their annual inter-company Soirée. Each year, all the different branches worldwide come together to show their latest work. Each branch shows a short video presentation and then perform a live catwalk presentation, all accompanied with a series of photos printed out to pass around.
This year, for the 2014 Soirée, the team wanted a retro feel for the video with references taken from James Dean and the 1950s bikers look. We shot in the streets between King’s Cross and Angel (London) including a small yard hidden behind some residential buildings full of garages and an old abandoned BMW where the guys could hang out…
PHOTOGRAPHY / VIDEOGRAPHY:
James Alexander (AMCK London)
“Wild Thing” by The Troggs