A De Stijl-esque art movement took hold of Brioni for its Spring/Summer 2016 collection, of which the hallmark was an urban geometric print that looked like a 21st century rendition of Piet Mondrian’s “Tableau.”
Perhaps the main driver was designer Brendan Mullane’s recent move to tap four contemporary artists to appear in the brand’s autumn advertisements.
The “Creative Minds” campaign includes shots of John Armleder, Tobias Madison, Seth Price, and Karl Holmqvist in Milan and Paris wearing Brioni.
While last season’s man was for a preppy blueblood, Spring/Summer 2016 caters to a true power player, who has no qualms about breaking deals in belted blazers and tie-less silk shirts. Confident about his manliness, this ace would wear vibrant patterns to ring the bell at the New York Stock Exchange or to meet the Pope.
For leisure wear, anything goes. Silk pajama shirts with suede shorts, foulards for lounging or weekend drives.
This Brioni guy would never risk ruining his impeccable gelled coiffure by getting stuck in the rain without an oversized parka of the same cubist motif as his evening wear.
With real commercial appeal and numerous ensembles, it was hard to find fault within Mullane’s collection.
Chic, contemporary, and urban, it really checked all the right boxes. And by throwing some neoplasticism prints in the mix, there are even a few conversation pieces to boot.