Rihanna has developed a very free and distinctive personal look in the last few years, but this collection pursued a mass style — very slick but derivative and lacking in magic — that’s easy to read on a cell phone. But you do feel that they connect to his personality. Rihanna’s clothes felt like they came off an assembly line of designers.
It’s not going to change fashion but in terms of celebrity designed collections I think it’s actually really fresh.
Yes it’s a little Vetements mixed with Hood by Air but there is an ease and a coolness both those brands don’t have imo.
Overall, the collection had less to do with athlesiure and more with the kind of subversive streetwear rumblings that have been coursing through fashion lately.
Fei Fei Sun & Cong He by Willy Vandeperre
The debut PUMA collection by Rihanna arrives in stores September 6. #FENTYXPUMA