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FENTYXPUMA by Rihanna Fall 2016

the #FENTYXPUMA fall collection from Rihanna and PUMA debuts at Bergdorf Goodman & exclusive SIX:02 pop up shops in LA & NYC: http://spr.ly/6010B4Mnk

The first round of Rihanna’s fall collection as creative director for Puma is available today! Get with it: smarturl.it/RihannaPUMA #FENTYXPUMA

the #FENTYXPUMA fall collection from Rihanna and PUMA debuts at Bergdorf Goodman & exclusive SIX:02 pop up shops in LA & NYC: http://spr.ly/6010B4Mnkthe #FENTYXPUMA fall collection from Rihanna and PUMA debuts at Bergdorf Goodman & exclusive SIX:02 pop up shops in LA & NYC: http://spr.ly/6010B4Mnk

The #FENTYXPUMA fall collection from Rihanna and PUMA debuts at Bergdorf Goodman & exclusive SIX:02 pop up shops in LA & NYC: http://spr.ly/6010B4Mnk

the #FENTYXPUMA fall collection from Rihanna and PUMA debuts at Bergdorf Goodman & exclusive SIX:02 pop up shops in LA & NYC: http://spr.ly/6010B4Mnkfentyxpuma4fentyxpuma5the #FENTYXPUMA fall collection from Rihanna and PUMA debuts at Bergdorf Goodman & exclusive SIX:02 pop up shops in LA & NYC: http://spr.ly/6010B4Mnk

Rihanna has developed a very free and distinctive personal look in the last few years, but this collection pursued a mass style — very slick but derivative and lacking in magic — that’s easy to read on a cell phone. But you do feel that they connect to his personality. Rihanna’s clothes felt like they came off an assembly line of designers.

It’s not going to change fashion but in terms of celebrity designed collections I think it’s actually really fresh.

Yes it’s a little Vetements mixed with Hood by Air but there is an ease and a coolness both those brands don’t have imo.

Overall, the collection had less to do with athlesiure and more with the kind of subversive streetwear rumblings that have been coursing through fashion lately.

Fei Fei Sun & Cong He by Willy Vandeperre

The debut PUMA collection by Rihanna arrives in stores September 6. #FENTYXPUMA

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