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A.P.C. Spring/Summer 2018 Paris

Jean Touitou chose to stage a mini runway presentation with the brand’s retail staff as models in the label’s boutique just off Rue Saint-Honoré.

By Alex Wynne

It wasn’t so much about the clothes, but the people who wore them at APC’s spring show. Jean Touitou chose to stage a mini runway presentation with retail staff as models in the label’s boutique just off Rue Saint-Honoré, each sporting a baseball cap with his name embroidered on it.

“There are no models, just human beings,” Touitou said by way of introduction. “I like to show real clothes that real people will really wear, on my staff.”

And that was as far as any insight into the season went. “I have no inspiration anymore, I’m serious,” Touitou told WWD. “It’s private, I’m over this, I just do my work.”

Staff members paraded high-waisted blue jeans, one pair speckled with paint, and layered shirts or simple crew neck sweaters. There were total looks in striped denim that channeled the label’s geek-chic vibe, and some nice jackets. In short, all regular APC territory, with a few splotches.

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