A.P.C.

Jean Touitou chose to stage a mini runway presentation with the brand’s retail staff as models in the label’s boutique just off Rue Saint-Honoré.

“I do sincerely have disdain for the use of a brand’s anniversary as a business tool,” wrote Jean Touitou in the notes for APC’s 30th anniversary men’s collection. But he admitted “I could not just stand still and say yes, sure, 30 years.”

Marlon James writes about Actor Brad Pitt in the new man’s fashion issue of T Magazine F/W 2016 shot by photographer Craig McDean. Styled by Jason Rider.

The Nineties skateboard culture A.P.C. founder Jean Touitou referenced in relation to the label’s spring collection for men was less than obvious, but what the collection did offer was a charming proposition of relaxed shapes and washed-out colors that verged on dusty pastels, giving them masculine appeal.

Jean Touitou translated his interpretation of Britishness into a vision for his fall 2016 men’s collection. Taken literally, this could be seen in the use of a range of checks and a greater profusion of color than is usually his wont, especially red.