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The future of Lifewear – J.W. ANDERSON x UNIQLO

Jonathan Anderson is the latest designer to collaborate with the Japanese apparel giant, following in the footsteps of Jil Sander and Carine Roitfeld.

Japanese apparel giant Uniqlo is collaborating with Jonathan Anderson. The Irish designer, who is creative director of Loewe as well as his namesake London-based label, joins a roll call of major designers and other figures who have previously collaborated with the brand, including Jil Sander, Carine Roitfeld and Inès de la Fressange.

Osman Ahmed from Business of Fashion get some words from Anderson – “Collaborations are incredibly important in design,” said Anderson. “When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo do it very well. Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”

Speaking to BoF, John C. Jay, Fast Retailing’s president of global creative, said of Anderson: “He is both a connoisseur of tradition and yet he defies tradition… The British tradition of dress — sweaters, trench coats — all of these things are very interesting to us, so how do we take that essential and give it a fresh spin? We need help with that, we need someone to develop it. And someone with his eye and his talent, it’s extraordinary.” Uniqlo may not consider itself a fashion brand, but designers like Anderson “help us redefine what a basic is. Let’s rethink that. That’s why we need their talent,” continued Jay.

One more month to go and is all available, want to see more? The entire UNIQLO and JW ANDERSON campaign is now online and here with us:

A double-breasted trench coat in high-quality compact cotton with a bonded tartan lining. Embossed buttons feature the JW ANDERSON’s logo. Fully reversible.

JW ANDERSON X UNIQLO AW17 LOOKBOOK1


The classic English country jacket updated with UNIQLO’s lightweight wool blend. Rib knit collar adds a soft touch. Embossed neo leather patch features the JW ANDERSON’s logo.

JW ANDERSON X UNIQLO AW17 LOOKBOOK2


Mixed stripes and UNIQLO’s extra fine cotton elevate this everyday standard. Embroidery above the hem features the JW ANDERSON’s logo.

JW ANDERSON X UNIQLO AW17 LOOKBOOK3


This unisex tee features the work of Henri Gaudier-Brezska, an influential early 20th century artist and one of JW ANDERSON’s inspirations. Sizing starts at XS.

JW ANDERSON X UNIQLO AW17 LOOKBOOK4


An update on a pair of vintage military trousers. Stitched and sewn with authentic workwear details like double-stitched pockets and durable flat-felled side seams.

JW ANDERSON X UNIQLO AW17 LOOKBOOK5


100% lamsbswool knit with an intricate technique and pattern from Fair Isle, a tiny island that’s part of the Shetland archipelago just north of Scotland.

JW ANDERSON X UNIQLO AW17 LOOKBOOK6


Made in a padded nylon that’s light and easy to carry, this bag has two inner pockets perfect for holding whatever you need.

JW ANDERSON X UNIQLO AW17 LOOKBOOK7


Made in a padded nylon that’s light to carry and soft on the body. Embossed neo leather patch features the JW ANDERSON’s logo.

JW ANDERSON X UNIQLO AW17 LOOKBOOK8


Traditional British university stripes reinterpreted with UNIQLO’s revolutionary warmth-retaining HEATTECH. Available in four unique colorways.

JW ANDERSON X UNIQLO AW17 LOOKBOOK9

Shop at: Uniqlo.com

businessoffashion.com

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