Astrid Andersen Spring/Summer 2020

The presentation of fashion designer Astrid Andersen Spring/Summer 2020. Andersen skipped the catwalk in favor of a slower, more considered design process.

This season, Astrid Andersen skipped the London catwalk in a bid to dedicate more time to the design process.

Take time, let the journey be the best part

“I’ve reached an age where I really do think it’s such a shame if I’m always rushed and I don’t enjoy it. And at some point, it will translate in the work,” said the designer.

She turned her attention to more delicate fabrics and handmade processes, delivering a series of track pants, trenches and sweaters in a striking dégradé organza. Each piece was individually dyed two to three times to reach the desired effect.

Designer Astrid Andersen was deeply influenced by the visual universe of South Korean artist Do Ho Suh and the soundscapes of musician James Blake.

Peacefully crafted hand-dyed organza anoraks, trenches and hoodies give a nod to this.

“It’s the idea of looking at a piece and appreciating that time and consideration went into it,” said the designer, who was inspired by the intricate detailing in Korean artist Do-Ho Suh’s organza installations.

Elsewhere, Andersen focused on nailing down core brand pieces, particularly comfortable and sporty silhouettes like hockey shirts, windbreakers and tracksuits, inspired by classic American athletic wear.

She reworked them with softer, more feminine elements such as dreamy pastel shades and an abstract leopard print layered under the brand’s logo.

Free from the demands of the catwalk, Andersen was able to offer a more focused range, highlighting what’s at the core of her brand.

See also  MARLON GOBEL Spring/Summer 2015 New York

Produced and Created by @officesolutions
Photographer: @akram.nyc
Stylist: @simonrasmussen
Hair & Make Up: @jennascavone
Talent: Mahi

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: