Damir Doma fashion Frankie Morello Milan Fashion Week

Frankie Morello Ready To Wear Spring/Summer 2020 Milan

Frankie Morello RTW Spring 2020 Milan

Here’s fashion designer Frankie Morello Ready To Wear Spring/Summer 2020 Milan

Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

Tapped as creative director of the brand this past summer, Damir Doma is completely rethinking the image of the Italian label.

Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

Injecting new blood into a brand, completely revamping its image and identity is not an easy task. However, last summer Damir Doma accepted the challenge and joined Italian label Frankie Morello as creative director. On Friday night, Doma unveiled his debut collection for the label, which, while demonstrating that the project is still “work in progress,” — the designer joined the brand in June — at the same time gave hints of positive things to come.

Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

If certain lacquered textures and tattoo-like effects were not so convincing, the blurred floral prints splashed on fluid silk dresses and ribbed knitted tunics matched with flared skinny pants looked fresh and cool.

Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

Doma’s passion for minimal simplicity with a twist was reflected in a lightweight V-neck frock embellished with fringes, which gave the effect of intentionally unfinished.

Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

It’s not a case that Doma with honesty entitled the collection “Soul Searchers”, highlighting that he and the brand are still going through an experimental phase. Armed with great design skills he proved over the years, and the right dose of humbleness, Doma has got all it takes to succeed in this new project.

Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

Another pretty outfit included cargo pants matched with a cutout ribbed top, which telegraphed just the right dose of sensual femininity.

Frankie Morello Men Ready To Wear Spring Summer 2020 Milan
Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

From cherry blossoms to functional pockets: Frankie Morello and its Spring/Summer 2020 collection propose an eclectic source of styles where straight cuts, casual silhouettes and synthetic materials are the order of the day.

READ  Tod's Spring/Summer 2018 Milan
Frankie Morello Men Ready To Wear Spring Summer 2020 Milan
Frankie Morello Men Ready To Wear Spring Summer 2020 Milan
Frankie Morello Men Ready To Wear Spring Summer 2020 Milan
Frankie Morello Men Ready To Wear Spring Summer 2020 Milan
Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

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Frankie Morello Men Ready To Wear Spring Summer 2020 Milan

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