fashion Giorgio Armani

Giorgio Armani Pre Fall 2020 Milan

Giorgio Armani Pre Fall 2020 Milan

See the looks of men’s Giorgio Armani Pre Fall 2020 in Milan

For his first pre-fall show, Giorgio Armani designed a versatile, chic collection, injected with a Thirties’ feminine sensibility.

Giorgio Armani Pre Fall 2020 Milan

For his first pre-fall runway show, held in Milan at the Armani Theater on Thursday evening, Giorgio Armani unveiled a collection that he named “Transformism.” The designer explained this moniker during a press conference beforehand, saying: “I wanted to allow women to be free and different whenever and wherever they wish, changing depending on their mood.”

Giorgio Armani Pre Fall 2020 Milan

His lineup, in fact, touched notes while remaining rooted in the sense of rigor and practicality that are distinctive traits of the brand. 

Giorgio Armani Pre Fall 2020 Milan

Armani’s personal idea of femininity continued to be influenced by sartorial references, which translated into a plethora of suits on the catwalk, some featuring constructed jackets with small proportions, others more loose and fluid, such as languid velvet designs punctuated by tiny details echoing the Eastern iconography.

Giorgio Armani Pre Fall 2020 Milan

“There is an Oriental touch that does not have a precise origin — someone will say that Armani always has that, but the Orient is an inexhaustible source of inspiration. It offers dreamy references, maybe less realistic but more linked to a mood,”

Armani explained
Giorgio Armani Pre Fall 2020 Milan

Pleated pants or trousers with bustier-like details were matched with laid-back cardigans, body-hugging coats and cozy padded outerwear styles, which, along with cargo pants, joggers and drawstring details, introduced a touch of urban dynamism.

Giorgio Armani Pre Fall 2020 Milan

Playing with a restrained color palette, mainly worked on tones of champagne, red and black, for pre-fall Armani indulged in the use of prints, spanning from feminine flowers to allover graphic motifs splashed on suits worked in lightweight, shiny fabrications.

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Giorgio Armani Pre Fall 2020 Milan

Silhouettes and proportions, along with the models’ short haircuts and the revisited turban hats, echoed a Thirties’ femininity à la garçonne. 

Giorgio Armani Pre Fall 2020 Milan

Louise Brooks would have cut a wonderful figure in Armani’s exquisite evening dresses, which, with their intricate decorations, sparkling fringes and the — always discreet — transparencies expressed the designer’s take on seduction which, as the show notes read, is “simple yet effective, rigorous yet sensual.”

Giorgio Armani Pre Fall 2020 Milan

A seduction that can be endorsed by real women who, following Armani’s tips, have the power to reveal the many sides of their personality and aesthetic. “In the evening, a woman can be more fun and free to choose,” he said. Women, it’s your turn!

Giorgio Armani Pre Fall 2020 Milan
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Chris Cruz is a photoblogger who positively describes every photo session, male models and fashion around the world. Check out the blog Fashionably Male since 2010 has been exhibited the best features and collaborations.

1 comment on “Giorgio Armani Pre Fall 2020 Milan

  1. great work! Giorgio Armani!

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