Recalling that summer is a liberating season, Giorgio Armani Spring/Summer 2020 Milan captures its spirit, proposing a new wardrobe in which everything blends together with spontaneity and elegance.
The Giorgio Armani SS20 men’s fashion show held in the brand’s historic headquarters in Milan.
Recalling that summer is a liberating season, Giorgio Armani captures its spirit, proposing a new wardrobe in which everything blends together with spontaneity and elegance.
Low-lying, landlocked Milan isn’t exactly known for its warm, gentle winds, but here they seemed to blow easily through loose, airy shirts; roomy, undone sweaters revealing flashes of shoulder, and fluid trousers. “You can even wear them to the beach,” said a proud Armani.
Wrinkly, languid suits came with waistcoats — rather than shirts — and double-breasted white and navy styles with ticking stripes had a refreshingly bohemian air. Asked to describe his man this season, Armani said his customer dresses to please himself, he’s more laid back than in the past, and he’s also “molto sexy.” And there certainly was a morning-after-a-night-on-the-beach mood to the collection.
Armani tossed some ultra-summery shades into the mix, including raspberry for boxy, single-breasted jackets, an iridescent dusty rose for ankle-cropped trousers and gentle gray for baggy trousers and jackets with flap pockets. Brighter shades came through in a series of geometric patterns, on trousers; liquid, knee-length shorts, and textured, color block terry shirts.
Admittedly, not everyone spends their summers by the sea, or enveloped in a warm evening breeze, Negroni in hand, which is why there were also buttoned-up silhouettes sailing around Armani’s verdant, cobblestoned courtyard, which was dripping with vines and leafy greens.
The opening look was a dazzler — a tailored brown suit, set against a blue tone-on-tone shirt, vest and tie. It was powerful — and unmistakably Armani. Milan’s maestro may have taken a welcome turn into beachside boho territory, but he never forgets how to drape, shape and tailor a suit for maximum impact, with or without wrinkles.