We can see a Sneak Peak for Prada and Adidas Sneaker Collaboration will go on sale on September 8 at Prada and Adidas stores.
“The clothes are simple, but with the concept of simplicity as an antidote to useless complication.” That was Miuccia Prada riffing on her pared-down menswear collection for spring 2021, but the idea resonates with her new Adidas collaboration.
Prada and Adidas have come together to recreate the Superstar sneaker in full-grain leather, no bells or whistles added, just the two brands’ logos stamped on its side.
It’s so subtle a take on the original design, a unisex sneaker created by Adidas in 1969, you might mistake it for an un-Pradafied sneaker—well, at least if you didn’t touch it and feel that this Superstar was handmade of buttery leather in Prada’s Marche region workshops.
The Prada Superstar will go on sale on September 8 at Prada and Adidas stores, representing the second phase of the brands’ partnership.
Earlier this year, Prada and Adidas debuted their first sneaker: an all-white Superstar. Here, their latest take adds color and dimension, but a press release for the ongoing collaboration teases what’s next.
Coming later this year, Prada and Adidas will debut pieces inspired by the America’s Cup, a sailing race Prada have participated in since launching its Luna Rossa team in 1997.
The cup’s namesake sneaker is also one of Prada’s most iconic footwear designs, dominating the early aughts and starting a luxury sneaker craze.
A partnership to begin a partnership. The first release - Prada for adidas Limited Edition - is an homage to adidas, championing an emblematic adidas Originals shoe - the Superstar sneaker, originally launched in 1969 and still a lynchpin of adidas Originals style. It also introduces a new bag silhouette, the Prada Bowling bag for adidas, which echoes the Prada Bowling bag as well as the adidas gym bag, in and of itself referencing the world of sports, a style that serves to illustrate the shared narratives and intersecting heritages of Prada and adidas. The Prada Superstar and the Prada Bowling bag for adidas are proposed together; every piece is Made in Italy by Prada, indicating the superlative quality synonymous with the brand and its inimitable expertise in accessories and 106-year history as a luxury leather goods house. A partnership about manufacturing, a salute to the 50 years of the Superstar, an impeccable style icon - which does not require being re-designed - having crossed boundaries and challenged definitions through five decades. This pair of styles - each with a fundamental duality at their core - have been evolved from their sports and subcultural roots into modern luxury. Clean simplicity and timeless lines are constants: the Superstar sneakers are translated using Prada’s Spazzolato Rois full-grain leather for the upper with the signature adidas Originals rubber shell toe, finished with a herringbone-pattern rubber cupsole, serrated triple-stripe and a Trefoil logo-pint on the heel, alongside the Prada logotype. The Prada Bowling bag for adidas is executed in City Sport calf leather with a sports nylon strap, the chassis of the bag bearing the twinned logos of Prada and adidas Originals. Both are offered in optic white with black detailing: sharp, simple, immediately recognisable, outlining the genesis of Prada for adidas.
Tradition, technology, innovation. For the 50th anniversary of the Superstar sneaker, Prada and adidas confirm the fusion between luxury and sport, presenting a limited-edition Prada Superstar leather sneaker and Prada Bowling bag for adidas made in Italy by Prada with a artisanal production method.
Prada for adidas Limited Edition.
A homage to timeless classics that transcend generations, offered in exclusive limited editions of 700 pieces, both footwear and accessories numbered with a unique serial.
Sell like hotcakes! Trust me. A timeless, eternal classic, reengineered for the now – the Prada Superstar.
Available now at adidas.com/Prada