This June 22 at Fondazione Prada’s Deposito space, Miuccia Prada and Raf Simons introduced a fresh narrative for menswear: a move away from aggression toward gentleness—a mindset that resonates throughout this luminous collection.
🌱 Lightness, Not Loudness
Described by the designers as a “change of spirit,” SS 26 showcased garments stripped to their essentials: flat-front pastel cotton trousers, minimalist trench coats, and smooth vinyl bikers—all evoking calm, human-centric shapes over architectural formality.
🎨 Surreal, Sunlit Escapism
Wallpaper* praised the pristine runway flooded with natural light and peppered with whimsical flower-patterned rugs, emphasizing the surreal escapism of a wardrobe made for lightness and positivity.
☀️ “Good Vibes Only” on the Runway
Dazed captured the mood: “No shit! Mrs P and Raf Simons said ‘good vibes only’ at Prada SS26”—a refreshing antidote to fashion’s usual intensity.
👕 Key Pieces & Palette
- Sugary pastel trousers: Flat-front with crisp creases—quiet yet bold.
- Shrink-fit tracksuits with sporty stripes—postured but relaxed.
- Belted blousons and raglan-shoulder bikers in crumpled leather or glossy vinyl.
- Transitional macs, boat-neck knits, and minimalist vinyl jackets define the Prada-prep vibe.
👔 Blog Breakdown
1. Introduction: A Gentle Gesture
Open with the designers’ intention to redefine menswear: calm, gentle, and human. Describe the stripped-back runway at Fondazione Prada.
2. Mood & Architectures of Ease
Explore the collection’s core: pastel cotton trousers, ease-filled tracksuits, and soft tailoring; position them as a reaction to overstated fashion.
3. Atmosphere & Aesthetic
Discuss the surreal set, natural lighting, and “good vibes only” mantra. Emphasize how the mood reflects the current moment.
4. Standout Designs
Highlight key pieces:
- Pastel crease trousers
- Cropped tracksuits
- Belted blousons
- Vinyl bikers & mac coats
5. Fashion Context & Reception
Frame Prada’s narrative as part of broader Milan Men’s Week themes—travel, gentleness, and British influence. Include quotes from AP, Wallpaper*, Dazed, and Vogue for richness.
6. Conclusion: Style as Statement
Close with how SS 26 presents style as a gentler form of self-expression: surprising, calm, and totally Prada.
Miuccia is cray cray!