Philipp Plein Ready To Wear Fall 2021 Milan

Philipp Plein hired an artist-animator he met on Instagram, and his hero, Snoop Dogg, to make a psychedelic video highlighting fantasy.

What does Philipp Plein, a master of fashion spectacles, do when there’s no physical runway? He hires an artist-animator he met on Instagram, and his hero, Snoop Dogg, to make a psychedelic video with cartoon gorillas, gold skeletons, puffers and sneakers springing to life, dancing and striding across a fantasy version of Milan’s Piazza del Duomo to Snoop’s tune “Drop It Like It’s Hot.”

A buzzy mash-up of up puffers, tracksuits, hoodies, skinny minidresses, denim and sequin-slicked eveningwear awash in dazzling colors and prints. Rainbow tie-dye, camouflage and animal prints jostle alongside Looney Tunes’ Bugs Bunny and Tweetie Bird and — weirdly — a blue toile de jouy, which Plein said reminded him of the Laura Ashley prints of his childhood.

“I wanted to give summer feelings to the winter collection, and to design for the future — the future is bright.” Of the video, he said it was something “we wouldn’t do normally, something people can only watch on-screen. I wanted to think happy.”

Philipp Plein

Rainbow tie-dye and Bugs Bunny print minidresses with a sporty edge and little thumb loops to keep the long sleeves in place; a gold sequinedtuxedo-and-tracksuit combo; denim jackets with cartoon character patches and toile de jouy covered puffers, high-top sneakers and even a Rolls-Royce.

The video — and the collection — offered a much needed jolt of energy, and positivity, in these grim days of lockdown.