Design director Guillaume Meilland offered a contemporary interpretation of the brand’s prestigious heritage.
Following the departure of creative director Paul Andrew in May, design director Guillaume Meilland is the man at the helm of Salvatore Ferragamo’s design team, that tried to present a contemporary interpretation of the brand’s prestigious heritage for resort.
The lineup offered a smart balance between newness and familiarity that felt appropriate for the transitional moment that the company is going through: Not only has Andrew left the brand, but Leonardo Ferragamo is succeeding his brother Ferruccio in the role of chairman, while Marco Gobbetti will take on the role of chief executive officer, currently held by Micaela Le Divelec Lemmi.
Balancing legacy and fresh creativity, Salvatore Ferragamo’s design team offered a cohesive wardrobe of women’s staples. They spanned from a washed silk bomber paired with flared denim pants, sweaters with an artisanal touch and knitted tops with marine stripes to more elegant attire. Draped, sheer dresses with a feminine, sensual appeal and a multicolor fil coupe evening frock injected an arty vibe.
In keeping with the brand’s commitment to sustainability, deadstock silk scarves were assembled to create dresses that were garment dyed, while upcycled leather was used for patchwork dresses.
In the men’s wear range, leather and suede outerwear enriched with contrasting stitching was juxtaposed with sporty jackets in coated cottons, casual chinos and deconstructed suits.
While gearing up to kick off the next chapter in its prestigious history, Salvatore Ferragamo stayed loyal to its tradition of discreet elegance and high-end craftsmanship. Time will tell what’s in store for the brand.
The men’s offer was concentrated on updated slim tailoring, alternating with functional everyday pieces in chrome-free leather and soft suede. Biker jackets, anoraks, and blousons were proposed in sleek iterations, while workwear-inflected denim was given a polished twist.
Photography by @markrkean
Styling @benjaminbruno_
make up @ciprianbarber_arianna_cattarin
hair @marcominunnohair
casting @pg_dmcasting
Models @the.leinad & @walldamort
