After a year without in-person catwalks and shows, Mexico’s Mercedes-Benz Fashion week came back with a bang this October and kicked off in style in Mexico City.
Mexico has long been known for its edgy, innovative, and cutting-edge approach to fashion, and while many prefer to visit the Mediterranean by cruise for Paris, Milan, and London, true connoisseurs head south of the border for the most interesting names in fashion.
Celebrating 15 years after a year’s hiatus in 2020, when all shows were done virtually and online, this is the 30th edition that Mexico has hosted. After a succession of traveling shows, where Mexico’s Fashion Week visited some of the other great cities across the country such as Puebla, Merida, and Monterey, this year saw the event hit CDMX. The fashion extravaganza ran from October 10th to October 15th in the bustling, glamorous, exciting, and always on trend capital city, the perfect way to relaunch after the interrupted year of 2020.
With a particular focus on Mexican brands and local styles and designers, the event was awash with color, elegance, and vibrancy.
Brands such as Marine, Pink Magnolia, and Cresters rubbed shoulders with innovative designers like Carla Fernandez, Alfredo Martinez, and Panda Kovalin.
Mercedes-Benz Fashion Week Mexico 2021 kicked off in Merida, Yucatan, where the last edition of the event took place. Vera Diaz, Collectiva Concepcion, and Armando Takeda exhibited in the state capital, before the fashion world of Mexico headed north to take up residence in Mexico City.
This year, the event focused on three main strands that define Mexican fashion: Luxury, Sustainability, and Mexican Tradition.
Sustainable style is high on the agenda of the fashion industry at the moment, so this aspect of the event was particularly timely. The slow fashion and green fashion movements are strong in Mexico, and Fashion Week was a great opportunity to showcase some of the most exciting and impressive ethical fashion labels out there, showing that luxury and sustainability are not mutually exclusive
Fashion is faced with huge changes in the behaviors and interests of its clientele, most notably in terms of consumption and attention to the means and methods of production, but if Mexico Fashion Week is anything to go by, the future of the industry is in good shape.
In addition to a more ethical attitude to fashion, climate change has had a significant impact on the industry, and the event’s sponsor, Mercedes-Benz, is marching in step with the changing times. The car manufacturer is preparing to go fully electric by the end of the decade, and used the launch event in Merida to showcase its electro-mobility strategy – a fitting way to start the 30th edition of Mexico Fashion Week!