Aspects of the world are constantly evolving, and high fashion is no exception. Many people are becoming more understanding and concerned about the inclusion of different body types, genders, ages, races, ethnicities, religions, and sexual orientations. That concern is being reflected in the models used in print and runway. Seemingly cookie-cutter models are becoming a thing of the past, so take your time to learn about the beautiful diversification of the future.
Plus-Size Inclusion
People come in all sizes, so many believe models should, too. A 1920s Lane Bryant ad was the first notable usage of the term “plus-sized”. The trend did not catch on, and plus-sized women did not have any representation in modeling agencies until the 1970s. High-fashion took longer to adapt to the trend, but you can see changes in popular luxury brands. Dolce and Gabbana, Versace, Chanel, and Fendi have all had plus-sized representation in their fashion shows. While luxury ready-to-wear garments are still difficult to find over a US size 16, Dolce & Gabbana made history by stocking up to size 18 in 2019.
Familial Roots
For many luxury brands, familial roots run deep. Gucci, Louis Vuitton, Hermes, Tiffany & Co., and Dolce & Gabbana are all successful family-owned businesses. Dolce & Gabbana used the idea of family to help further break the traditional model mold. Their 2020 Alta Moda collection employed intergenerational models to represent family members with different approaches to dressing. From free-spirited youth to refined seniors, fashion knows no age restrictions. The use of models in various stages of life can make a brand approachable to a wider audience.
“Real” Representation
While it may be hard to deny the beauty of fashion models over the years, it can also be challenging to picture yourself in clothing that is only represented on an idealized body type. If you, your best friend, your mother, your uncle, and your grandmother all have a passion for luxury designs, why shouldn’t they see themselves represented? In 2017, Dolce & Gabbana experimented with the idea. They had everyday people of varying shapes, sizes, and ages walk the runway in a special fashion show. The show was a success and may pave the way for similar future experiences.
Racial Diversification
Historically, the bulk of the luxury fashion industry, from designers to models and photographers to board members, has been overwhelmingly white. It is a deeper issue than simply hiring a few individuals of different races. Consumers are calling for racial diversification and inclusivity. High-end companies are beginning to answer. Brands such as Prada, Chanel, and Gucci have designed councils and appointed staff specifically to address the issue. Ideally, the appointees would have a trickle-down effect to create a more diverse representation at each level, including runway, print, and design.
Disability Acceptance
Beauty is in the eye of the beholder. If you open your eyes a little wider, you can see beauty all around. Modeling was a world of ableism, and those with disabilities were overlooked. That has begun to change. International talent agency Zebedee has risen to the occasion. They represent models with physical and learning disabilities. Ellie Goldstein, one of the agency’s stars with Down syndrome, made history modeling in a Gucci campaign. Armani collaborator, Antonio Urzi, selected models with amputations and wheelchairs to present his designs on the runway. Vivienne Westwood hired RJ Mitte, who has cerebral palsy, to walk the runway for her. While these are a few specific instances, a trend is beginning to emerge.
The luxury fashion industry has taken strides to represent a wider variety of individuals. As long as consumers continue to call for change, diversification and inclusion should keep growing.