In the Prada Fall/Winter 2022 Show actors are interpreters of reality, employed to echo truth through their portrayals.
Work is a state of reality – a vital component of life. Into the idealized, fantasized aesthetic vernacular of the fashion show, a reality interrupts. Taking theater and cinema as mirrors of reality, for the Fall/Winter 2022 Prada men’s show, the Deposito of the Fondazione Prada is reimagined by AMO as a stage for action, a representation of a heightened actuality.
Here, everyday reality is valorized, its signs and signifiers exchanged with those of elegance and sophistication.
Through fabrication and methodology, an equal gravity is given to each genre of clothing – every facet of reality is offered significance, a sophistication and esteem, a lasting value.
Taking theater and cinema as mirrors of reality, for the Fall/Winter 2022 Prada men’s show by #MiucciaPrada and #RafSimons, the Deposito of the #FondazionePrada is reimagined by AMO as a stage for action, a representation of a heightened actuality.
Olive green theatre chairs are organized according to an orthogonal grid, leaving a zig-zag space in between for models to walk. Theatrical spotlights follow the models emphasizing the uncanny relationship between the theatrical and technological atmospheres.
Set design by @oma.eu