33% of men admit to not washing their face on a daily basis, while 45% think a basic bar of soap is just as effective as men’s face wash, Business Insider reveals. Traditionally, men’s approach to skincare is undoubtedly a simple one, however, men are now increasingly realizing the importance of a good skincare regime for healthier, younger-looking skin. By developing a solid skincare routine, you can treat common skin complaints like acne, eczema, and signs of aging, and enjoy a glowing complexion.

Adult acne
Yes, adults can get acne too – even well into their 30s, 40s, and 50s. If you have a problem with acne, opt for cleansers and moisturizers labeled as “oil free” – oil is terrible for blocking pores and causing breakouts. Similarly, look for “non-comedogenic” skincare products, which have been developed specifically not to clog pores. Although dirty skin isn’t the underlying cause of acne, washing your wash regularly can prevent sebum buildup that ends up clogging your pores. Ideally, opt for a face wash containing benzoyl peroxide which kills off acne-causing bacteria, therefore keeping acne at bay.

Eczema (atopic dermatitis)
Atopic dermatitis is the most common form of eczema: an inflammatory skin condition that makes the skin itchy, flaky, cracked, and dry. Choosing a hydrating, soothing moisturizer is particularly important when attempting to treat dermatitis. Moisturizers that contain synthetic fragrances and alcohol only further irritate the skin and make the eczema worse. Alternatively, moisturizers containing prescription-strength ingredients can help alleviate skin irritation; these ingredients work to create healthy skin cells, and make your complexion smoother and healthier all around.

Fine lines and wrinkles
Skin naturally loses elasticity with age. This is because collagen – the structural protein responsible for ensuring healthy skin – starts to break down. In fact, men start losing collagen sooner than women, and on a more consistent basis throughout life. Although there’s no way to prevent this process occuring, it’s possible to slow it down with proper skincare. Firming serums, in particular, are great at reducing fine lines and wrinkles, including crows feet on the outer corners of your eyes. Firming serums with retinol as one of the main ingredients can help boost collagen production, prevent fine lines and wrinkles, and create fresher, plumper skin.

Everyone deals with skin issues at some point in life. By taking the right steps to look after your skin, you can alleviate any problematic conditions and enjoy a healthier, younger-looking complexion.