Step into a world of ultimate comfort with Walking Jack’s new underwear campaign. Uncover the rise of Micro Briefs and their revolutionary impact on men’s underwear fashion campaign photographed by Beto Urbano featuring Lucas Costa.
Join us as we explore the perfect blend of style, comfort, and innovation in this captivating article.
About the line
Greek brand Walking Jack released a series of photos showcasing their new collection for Spring-Summer 2023, the Micro Briefs. This is a capsule collection of the sexiest designs ever released by the brand. The Micro briefs are low-rise men’s bikinis made with organic cotton, offering minimal front and back coverage. Walking Jack is renowned for reinventing classic underwear designs. The micro briefs are a modern and attractive version of classic briefs, designed without a waistband for a sleek look. This mini collection comprises briefs in four colours: black, white, teal and navy.
Teal Color
The sexiest creation of Walking Jack! Our brand new teal Micro Briefs are made with an organic cotton, Global Organic Textile Standards certified, mix fabric with 5% elastane added for the stretch you need for your day activities.
The briefs’ campaign was captured by the talented Brazilian photographer Beto Urbano. He photographed the Micro Briefs in Rio with model Lucas Costa to showcase the collection’s alluring and environmentally conscious qualities. Instead of taking photos of Lucas at the famous Rio beach, the photographer opted to capture him amidst rocks, leaves, and the sky with its accompanying clouds, resulting in the colour scheme seen in this line.
Navy Color
This style is a slim fit, low-rise mini briefs with covered elastic around the waist and the legs to keep it in perfect place.
Walking Jack offers underwear that lasts and can be worn every day and at any time. We have tested and chosen high quality fabrics, threads and waistbands to make undergarments that retain their shape and are strong enough to withstand an active man’s lifestyle. The comfort our styles offer is combined with a new take on classic underwear design. We think this is the best underwear for men in the market today!
The micro briefs by Walking Jack with covered elastic around the waist and legs. High quality underwear that goes the distance for men who appreciate comfort and contemporary style. This garment is designed in Greece and manufactured in Portugal.
Black color
Simple yet extremely comfortable, this underwear is made to perfection in Portugal from top quality fabric, threads and elastics.
White Color
The style is minimal with the Walking Jack logo printed with thermal transfer on the side. The washing instructions and size information is printed on the inside of the garment to eliminate any discomfort.
Get your hands on these must-have briefs today. Go to: @walkingjackofficial
Photographer: Beto Urbano
Model: Lucas Costa
Underwear: Walking Jack