In the heart of Milan’s renowned Via Montenapoleone, Italian luxury fashion house Etro has recently inaugurated its first-ever made-to-order menswear store, Etro Unique. Breaking away from the traditional confines of London’s Savile Row, the brand is set to redefine the bespoke menswear experience with a focus on individuality and unparalleled craftsmanship.
This exclusive boutique marks a significant step in Etro’s commitment to offering a personalized aesthetic journey that seamlessly blends the brand’s rich heritage and tradition with the contemporary consumer’s desire for uniqueness.
The by-appointment-only location empowers clients to actively participate in shaping the fit and details of their garments, whether opting for classic elegance or expressing a more casual taste.
Etro Unique presents a curated selection of fully customizable suits, jackets, gilets, and trousers, allowing customers the flexibility to adjust the fit, tweak details, and choose from an extensive array of materials and personalization options within the collection.
The brand’s expansion into made-to-order menswear underscores its dedication to catering to the discerning tastes of the ultra-luxury market.
Clients can select from three main fits—slim, regular, and comfort—and combine elements for their garments from a diverse range of choices, including 80 fabrics, 45 linings, 34 tie interlinings, nine melton undercollars, and 28 different button styles.
Etro goes beyond its own fabrics, incorporating materials from esteemed partners such as Dormeuil, Piacenza 1733, Holland & Sherry from Savile Row, and Drago Lanificio in Biella.
To celebrate the launch of ETRO UNIQUE, the brand hosted an exclusive cocktail event at the Via Montenapoleone 5 boutique in Milan.
The gathering brought together the House’s closest friends and modern tastemakers, capturing the essence of the made-to-order opening cocktail.
This new Made-to-Order service for men exemplifies Etro’s commitment to providing an elevated and personalized shopping experience for its clientele.
In a world where luxury meets individuality, Etro’s Unique boutique stands as a testament to the brand’s dedication to craftsmanship, quality, and the celebration of sartorial uniqueness.
The launch event at Via Montenapoleone 5 marked the beginning of a new chapter, where clients can embark on a tailored journey to create garments that truly reflect their style and personality.
Creative Director @marcodevincenzo
Brand @etro
