“Borderless, ambiguous, and eccentric were the three descriptors provided by Juun.J in anticipation of his upcoming autumn collection.”






“Through a translator, the South Korean designer expressed his intention to challenge traditional fashion boundaries, including those related to gender, fabric suitability for different purposes, and the distinction between ready-to-wear and couture.”





Having adopted a more casual approach in recent seasons, he expressed a keen interest in revisiting the realm of tailoring.





He proceeded to investigate the contrast between rugged and polished aesthetics. In this context, he transformed crumpled and weathered denim into refined suits, and styled bleached and spray-painted braids into voluminous miniskirts.






It constituted the focal point of the introductory segment of his presentation, wherein he presented timeless pieces such as double-breasted suits, biker jackets, and meticulously crafted wide-leg trousers that were stripped down to their most elemental form. The utilization of matte and glossy textures imbued them with an air of refinement and understated elegance.





Throughout the collection, silhouettes were elongated to surreal proportions, emphasizing exaggerated shoulder lines and shortened outermost layers. Enormous overcoats, oversized furs, and hoodies crafted from notably supple leather further contributed to the extravagant impression.






The event was marked by a plethora of impressive ideas, yet the overall presentation fell short of forming a unified and coherent whole. The ensemble made a final appearance, all adorned in matching longline black velvet suits. While impeccably carried out, their uniformity gave the impression that Juun.J had pruned the essence so excessively that he also became redundant.






PFW @juun_j show 2024



