Lacoste has just unveiled its newest global underwear ambassador: Taylor Zakhar Perez, the 33-year-old star of Red, White & Royal Blue. Known for his charm and striking presence, Perez is turning heads in a sleek new campaign shot by acclaimed photographer Quentin de Briey.
In this captivating debut, Perez models both classic white briefs and bold black designs, showcasing the versatility and timeless appeal of Lacoste’s underwear collection. The campaign balances elegance with a modern edge, embodying the brand’s commitment to heritage and innovation.
“It’s an honor to join Lacoste as an ambassador,” Perez shared in a statement. “I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile.”
Lacoste, known for its iconic crocodile logo and enduring fashion legacy, continues to push boundaries with campaigns that celebrate individuality and style. Perez’s involvement brings a fresh energy to the brand, resonating with fans of both classic sophistication and contemporary trends.
The partnership signals a dynamic new chapter for Lacoste’s underwear line, with Perez’s star power set to captivate audiences worldwide. As the campaign gains momentum, it’s clear that Lacoste’s choice of ambassador is as bold as it is inspired.
Stay tuned to Fashionably Male for exclusive insights and visuals from this standout campaign.
Talent @taylorzakharperez
Brand @lacoste
Photographer Quentin de Briey
Stylist @jasonbolden
Taylor Zakhar Perez is an ICON. I first became a fan of his watching him play Alex Claremont Diaz in Red, White and Royal Blue and I have had a man Crush on him ever since. He truly embodies what a renaissance man is. First he was a SAG brand ambassador. Second he was volunteering for families impacted by the LA wildfires. Taylor being named Lacoste Underwear brand ambassador is the cherry on top. He is so sexy, charismatic and brawny. I love a sexy shirtless ripped man in a pair of luxury underwear. This partnership is prodigious.